{"id":426,"date":"2024-09-26T15:00:49","date_gmt":"2024-09-26T15:00:49","guid":{"rendered":"https:\/\/neuronthemes.com\/kanik\/?p=426"},"modified":"2025-04-09T09:59:08","modified_gmt":"2025-04-09T09:59:08","slug":"why-branding-is-more-than-just-a-logo","status":"publish","type":"post","link":"https:\/\/www.bropin.it\/fr\/why-branding-is-more-than-just-a-logo\/","title":{"rendered":"Pourquoi l'image de marque ne se r\u00e9sume pas \u00e0 un simple logo"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"426\" class=\"elementor elementor-426\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e882b12 e-con-full n-kanik-container--wide e-flex elementor-invisible e-con e-parent\" data-id=\"e882b12\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;h-neuron-animation--slideUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8962c2c elementor-widget elementor-widget-neuron-breadcrumbs\" data-id=\"8962c2c\" data-element_type=\"widget\" data-widget_type=\"neuron-breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t\t<div class=\"m-neuron-breadcrumbs\" aria-label=\"Vous \u00eates ici :\">\r\n\t\t\t\t<span class=\"m-neuron-breadcrumbs__item\"><a href=\"https:\/\/neuronthemes.com\/kanik\/\">Accueil \/<\/a><\/span> <span class=\"m-neuron-breadcrumbs__separator\"> <svg class=\"e-font-icon-svg e-fas-chevron-right\" viewbox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span> <span class=\"m-neuron-breadcrumbs__item\" aria-current=\"page\">Pourquoi l'image de marque ne se r\u00e9sume pas \u00e0 un simple logo<\/span>\t\t\t<\/div>\r\n\r\n\t\t   \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cbbc2a5 e-flex e-con-boxed e-con e-parent\" data-id=\"cbbc2a5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-97e7fb7 e-con-full e-flex e-con e-child\" data-id=\"97e7fb7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae91a5e elementor-invisible elementor-widget elementor-widget-image\" data-id=\"ae91a5e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;h-neuron-animation--slideUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.bropin.it\/wp-content\/uploads\/2024\/10\/placeholder-1.png\" class=\"attachment-full size-full wp-image-3890\" alt=\"\" srcset=\"https:\/\/www.bropin.it\/wp-content\/uploads\/2024\/10\/placeholder-1.png 1200w, https:\/\/www.bropin.it\/wp-content\/uploads\/2024\/10\/placeholder-1-300x200.png 300w, https:\/\/www.bropin.it\/wp-content\/uploads\/2024\/10\/placeholder-1-1024x683.png 1024w, https:\/\/www.bropin.it\/wp-content\/uploads\/2024\/10\/placeholder-1-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c50888 elementor-invisible elementor-widget elementor-widget-neuron-post-info\" data-id=\"7c50888\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;h-neuron-animation--fadeIn&quot;}\" data-widget_type=\"neuron-post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"m-neuron-inline-items m-neuron-icon-list-items m-neuron-post-info\">\r\n\t\t\t\t\t<li class=\"m-neuron-icon-list-item m-neuron-repeater-item-7fce6dd m-neuron-inline-item\" itemprop=\"datePublished\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"m-neuron-icon-list-text m-neuron-post-info__item m-neuron-post-info__item--type-date\">\r\n\t\t\t\t\t\t\t\t\t\t26 septembre 2024\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t<li class=\"m-neuron-icon-list-item m-neuron-repeater-item-fdec67b m-neuron-inline-item\" itemprop=\"author\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"m-neuron-icon-list-text m-neuron-post-info__item m-neuron-post-info__item--type-author\">\r\n\t\t\t\t\t\t\t\t\t\tl'administration\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t<\/ul>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a02c15 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7a02c15\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;h-neuron-animation--clipUp&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Pourquoi l'image de marque ne se r\u00e9sume pas \u00e0 un simple logo<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09d4261 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"09d4261\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;h-neuron-animation--fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mais je dois vous expliquer comment est n\u00e9e cette id\u00e9e erron\u00e9e de d\u00e9noncer le plaisir et de faire l'\u00e9loge de la douleur, et je vais vous faire un expos\u00e9 complet du syst\u00e8me, en vous exposant les enseignements r\u00e9els du grand explorateur de la v\u00e9rit\u00e9, le ma\u00eetre d'\u0153uvre du bonheur humain. Personne ne rejette, n'aime ou n'\u00e9vite le plaisir lui-m\u00eame, parce qu'il est plaisir, mais parce que ceux qui ne savent pas le rechercher rationnellement rencontrent des cons\u00e9quences extr\u00eamement douloureuses.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a9a1a3 e-con-full e-flex e-con e-child\" data-id=\"6a9a1a3\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3deb02b e-con-full e-flex e-con e-child\" data-id=\"3deb02b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a9f16d elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3a9f16d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;h-neuron-animation--slideUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">\"Le public est plus familier avec le mauvais design qu'avec le bon. Il est en effet conditionn\u00e9 \u00e0 pr\u00e9f\u00e9rer les mauvais designs, car c'est avec eux qu'il vit. Le nouveau devient mena\u00e7ant, l'ancien rassurant\".<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3d22b4 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"a3d22b4\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;h-neuron-animation--fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">- Zac Nielson<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-847c2a3 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"847c2a3\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;h-neuron-animation--fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>De m\u00eame, personne n'aime, ne poursuit ou ne d\u00e9sire obtenir la douleur en soi, parce qu'elle est douleur, mais parce qu'il se produit parfois des circonstances dans lesquelles le labeur et la douleur peuvent lui procurer un grand plaisir. Pour prendre un exemple trivial, lequel d'entre nous entreprend un exercice physique laborieux, si ce n'est pour en tirer quelque avantage ?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38e310d elementor-widget elementor-widget-image\" data-id=\"38e310d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.bropin.it\/wp-content\/uploads\/2024\/09\/blog-post-image-9-1024x576.jpg\" class=\"attachment-large size-large wp-image-4964\" alt=\"\" srcset=\"https:\/\/www.bropin.it\/wp-content\/uploads\/2024\/09\/blog-post-image-9-1024x576.jpg 1024w, https:\/\/www.bropin.it\/wp-content\/uploads\/2024\/09\/blog-post-image-9-300x169.jpg 300w, https:\/\/www.bropin.it\/wp-content\/uploads\/2024\/09\/blog-post-image-9-768x432.jpg 768w, https:\/\/www.bropin.it\/wp-content\/uploads\/2024\/09\/blog-post-image-9.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5292dcc elementor-widget elementor-widget-heading\" data-id=\"5292dcc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Produit de beaut\u00e9 calmant\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf60d13 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"bf60d13\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;h-neuron-animation--fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mais qui a le droit de critiquer un homme qui choisit de jouir d'un plaisir qui n'a pas de cons\u00e9quences f\u00e2cheuses, ou un homme qui \u00e9vite une douleur qui ne produit pas de plaisir ? En revanche, nous d\u00e9non\u00e7ons avec une juste indignation et nous n'aimons pas les hommes qui sont tellement s\u00e9duits et d\u00e9moralis\u00e9s par les charmes du plaisir du moment, tellement aveugl\u00e9s par le d\u00e9sir, qu'ils ne peuvent pas pr\u00e9voir la douleur et les ennuis qui s'ensuivent in\u00e9vitablement ; et un bl\u00e2me \u00e9gal appartient \u00e0 ceux qui manquent \u00e0 leur devoir par faiblesse de volont\u00e9, ce qui revient \u00e0 dire par crainte du labeur et de la douleur.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b32c4e e-con-full e-flex e-con e-child\" data-id=\"2b32c4e\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8d267ce e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"8d267ce\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;h-neuron-animation--slideUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b554382 elementor-widget elementor-widget-neuron-post-info\" data-id=\"b554382\" data-element_type=\"widget\" data-widget_type=\"neuron-post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"m-neuron-inline-items m-neuron-icon-list-items m-neuron-post-info\">\r\n\t\t\t\t\t<li class=\"m-neuron-icon-list-item m-neuron-repeater-item-a12f1ee m-neuron-inline-item\" itemprop=\"about\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"m-neuron-icon-list-text m-neuron-post-info__item m-neuron-post-info__item--type-terms\">\r\n\t\t\t\t\t\t\t<span class=\"m-neuron-post-info__item-prefix\">Tags :<\/span>\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"m-neuron-post-info__terms-list\">\r\n\t\t\t\t<a href=\"https:\/\/www.bropin.it\/fr\/tag\/design\/\" class=\"m-neuron-post-info__terms-list-item\">Conception<\/a>, <a href=\"https:\/\/www.bropin.it\/fr\/tag\/fractal-glass\/\" class=\"m-neuron-post-info__terms-list-item\">Verre fractal<\/a>\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t<\/ul>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3fdf6a0 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"3fdf6a0\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;h-neuron-animation--slideUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-038ec31 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"038ec31\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Partager : <\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ebd44a a-neuron-share-buttons-wrapper--align-right a-neuron-share-buttons-wrapper-mobile--align-center elementor-widget__width-auto a-neuron-share-buttons-skin--gradient a-neuron-share-buttons-shape--square l-neuron-grid-wrapper--columns__0 elementor-widget elementor-widget-neuron-share-buttons\" data-id=\"6ebd44a\" data-element_type=\"widget\" data-widget_type=\"neuron-share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"l-neuron-grid a-neuron-share-buttons\">\r\n\t\t\t\t\t\t\t<div class=\"l-neuron-grid__item a-neuron-share-buttons__item\">\r\n\t\t\t\t\t<div class=\"a-neuron-share-button a-neuron-share-button--facebook\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"a-neuron-share-button__icon\"><i class=\"fab fa-facebook-f\"><\/i><\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"l-neuron-grid__item a-neuron-share-buttons__item\">\r\n\t\t\t\t\t<div class=\"a-neuron-share-button a-neuron-share-button--twitter\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"a-neuron-share-button__icon\"><i class=\"fab fa-twitter\"><\/i><\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"l-neuron-grid__item a-neuron-share-buttons__item\">\r\n\t\t\t\t\t<div class=\"a-neuron-share-button a-neuron-share-button--reddit\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"a-neuron-share-button__icon\"><i class=\"fab fa-reddit\"><\/i><\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a81caef e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"a81caef\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;h-neuron-animation--slideUp&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-77818fc e-con-full e-flex e-con e-child\" data-id=\"77818fc\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0cb313a elementor-widget elementor-widget-image\" data-id=\"0cb313a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/bda6c67dbf564277a8c05d1f48f0f6e20f5d1aeff0dd43896d35e336b9b87c08?s=96&#038;d=mm&#038;r=g\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6179023 e-con-full e-flex e-con e-child\" data-id=\"6179023\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a1fe24 elementor-widget elementor-widget-heading\" data-id=\"4a1fe24\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">l'administration<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c45979 e-grid-align-left e-grid-align-mobile-center elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"4c45979\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook-f elementor-repeater-item-72d7f7e\" href=\"https:\/\/www.facebook.com\/neuronthemes\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook-f<\/span>\n\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fab-facebook-f\" viewbox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M279.14 288l14.22-92.66h-88.91v-60.13c0-25.35 12.42-50.06 52.24-50.06h40.42V6.26S260.43 0 225.36 0c-73.22 0-121.08 44.38-121.08 124.72v70.62H22.89V288h81.39v224h100.17V288z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-twitter elementor-repeater-item-586d457\" href=\"https:\/\/twitter.com\/neuronthemes\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Twitter<\/span>\n\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fab-twitter\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-4d1aeec\" href=\"https:\/\/www.instagram.com\/neuronthemes\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fab-instagram\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path 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data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Recherche<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07350b6 m-neuron-search-form--button-type-none elementor-widget elementor-widget-neuron-search-form\" data-id=\"07350b6\" data-element_type=\"widget\" data-widget_type=\"neuron-search-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"m-neuron-search-form\" role=\"search\" action=\"https:\/\/www.bropin.it\/fr\/\" method=\"get\" data-trp-original-action=\"https:\/\/www.bropin.it\/fr\/\">\r\n\t\t\t\t\t\t\r\n\r\n\t\t\t \r\n\r\n\t\t\t<div class=\"m-neuron-search-form__container\">\r\n\r\n\t\t\t\t \r\n\r\n\t\t\t\t<input placeholder=\"Tapez quelque chose ici...\" class=\"m-neuron-search-form__input\" type=\"search\" name=\"s\" title=\"Recherche\" value=\"\">\r\n\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t \r\n\t\t<input type=\"hidden\" name=\"trp-form-language\" value=\"fr\"\/><\/form>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fa876b elementor-widget elementor-widget-heading\" data-id=\"5fa876b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Tags populaires<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84665fa elementor-widget elementor-widget-sidebar\" data-id=\"84665fa\" data-element_type=\"widget\" data-widget_type=\"sidebar.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"block-2\" class=\"m-ntheme-widget widget_block widget_search\"><form role=\"search\" method=\"get\" action=\"https:\/\/www.bropin.it\/fr\/\" class=\"wp-block-search__button-outside wp-block-search__text-button wp-block-search\" data-trp-original-action=\"https:\/\/www.bropin.it\/fr\/\"    ><label class=\"wp-block-search__label\" for=\"wp-block-search__input-1\" >Rechercher<\/label><div class=\"wp-block-search__inside-wrapper\" ><input class=\"wp-block-search__input\" id=\"wp-block-search__input-1\" placeholder=\"\" value=\"\" type=\"search\" name=\"s\" required \/><button aria-label=\"Rechercher\" class=\"wp-block-search__button wp-element-button\" type=\"submit\" >Rechercher<\/button><\/div><input type=\"hidden\" name=\"trp-form-language\" value=\"fr\"\/><\/form><\/div><div id=\"block-3\" class=\"m-ntheme-widget widget_block\"><div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading\">Messages r\u00e9cents<\/h2><ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.bropin.it\/fr\/hello-world\/\">Bonjour \u00e0 tous !<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.bropin.it\/fr\/building-digital-experiences-that-engage-and-inspire\/\">Construire des exp\u00e9riences num\u00e9riques qui engagent et inspirent<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.bropin.it\/fr\/top-mistakes-businesses-make-when-designing-their-website\/\">Principales erreurs commises par les entreprises lors de la conception de leur site web<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.bropin.it\/fr\/the-role-of-storytelling-in-modern-marketing-and-design\/\">Le r\u00f4le de la narration dans le marketing et le design modernes<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.bropin.it\/fr\/behind-the-scenes-a-day-in-the-life-of-a-creative-agency\/\">En coulisses : une journ\u00e9e dans la vie d'une agence de cr\u00e9ation<\/a><\/li>\n<\/ul><\/div><\/div><\/div><div id=\"block-4\" class=\"m-ntheme-widget widget_block\"><div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading\">Commentaires r\u00e9cents<\/h2><ol class=\"wp-block-latest-comments\"><li class=\"wp-block-latest-comments__comment\"><article><footer class=\"wp-block-latest-comments__comment-meta\"><a class=\"wp-block-latest-comments__comment-author\" href=\"https:\/\/wordpress.org\/\">Un commentateur de WordPress<\/a> sur <a class=\"wp-block-latest-comments__comment-link\" href=\"https:\/\/www.bropin.it\/fr\/hello-world\/#comment-1\">Bonjour \u00e0 tous !<\/a><\/footer><\/article><\/li><\/ol><\/div><\/div><\/div><div id=\"block-5\" class=\"m-ntheme-widget widget_block\"><div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading\">Archives<\/h2><ul class=\"wp-block-archives-list wp-block-archives\">\t<li><a href='https:\/\/www.bropin.it\/fr\/2025\/04\/'>avril 2025<\/a><\/li>\n\t<li><a href='https:\/\/www.bropin.it\/fr\/2024\/10\/'>octobre 2024<\/a><\/li>\n\t<li><a href='https:\/\/www.bropin.it\/fr\/2024\/09\/'>septembre 2024<\/a><\/li>\n<\/ul><\/div><\/div><\/div><div id=\"block-6\" class=\"m-ntheme-widget widget_block\"><div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading\">Cat\u00e9gories<\/h2><ul class=\"wp-block-categories-list wp-block-categories\">\t<li class=\"cat-item cat-item-2\"><a href=\"https:\/\/www.bropin.it\/fr\/category\/creative\/\">Cr\u00e9atif<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-3\"><a href=\"https:\/\/www.bropin.it\/fr\/category\/responsive\/\">R\u00e9actif<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-4\"><a href=\"https:\/\/www.bropin.it\/fr\/category\/strategy\/\">Strat\u00e9gie<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-1\"><a href=\"https:\/\/www.bropin.it\/fr\/category\/uncategorized\/\">Non class\u00e9<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-5\"><a href=\"https:\/\/www.bropin.it\/fr\/category\/web-design\/\">Conception de sites web<\/a>\n<\/li>\n<\/ul><\/div><\/div><\/div><div id=\"block-7\" class=\"m-ntheme-widget widget_block widget_tag_cloud\"><p class=\"wp-block-tag-cloud\"><a href=\"https:\/\/www.bropin.it\/fr\/tag\/design\/\" class=\"tag-cloud-link tag-link-6 tag-link-position-1\" style=\"font-size: 12pt;\" aria-label=\"Conception (5 \u00e9l\u00e9ments)\">Conception<\/a>\n<a href=\"https:\/\/www.bropin.it\/fr\/tag\/fractal-glass\/\" class=\"tag-cloud-link tag-link-7 tag-link-position-2\" style=\"font-size: 12pt;\" aria-label=\"Verre fractal (3 \u00e9l\u00e9ments)\">Verre fractal<\/a>\n<a href=\"https:\/\/www.bropin.it\/fr\/tag\/green\/\" class=\"tag-cloud-link tag-link-8 tag-link-position-3\" style=\"font-size: 12pt;\" aria-label=\"Vert (4 \u00e9l\u00e9ments)\">Vert<\/a>\n<a href=\"https:\/\/www.bropin.it\/fr\/tag\/minimalism\/\" class=\"tag-cloud-link tag-link-9 tag-link-position-4\" style=\"font-size: 12pt;\" aria-label=\"Minimalisme (7 \u00e9l\u00e9ments)\">Minimalisme<\/a>\n<a href=\"https:\/\/www.bropin.it\/fr\/tag\/tips\/\" class=\"tag-cloud-link tag-link-10 tag-link-position-5\" style=\"font-size: 12pt;\" aria-label=\"Conseils (2 \u00e9l\u00e9ments)\">Conseils<\/a>\n<a href=\"https:\/\/www.bropin.it\/fr\/tag\/vintage\/\" class=\"tag-cloud-link tag-link-11 tag-link-position-6\" style=\"font-size: 12pt;\" aria-label=\"Vintage (4 \u00e9l\u00e9ments)\">Vintage<\/a><\/p><\/div><div id=\"block-8\" class=\"m-ntheme-widget widget_block widget_categories\"><ul class=\"wp-block-categories-list wp-block-categories\">\t<li class=\"cat-item cat-item-2\"><a href=\"https:\/\/www.bropin.it\/fr\/category\/creative\/\">Cr\u00e9atif<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-3\"><a href=\"https:\/\/www.bropin.it\/fr\/category\/responsive\/\">R\u00e9actif<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-4\"><a href=\"https:\/\/www.bropin.it\/fr\/category\/strategy\/\">Strat\u00e9gie<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-1\"><a href=\"https:\/\/www.bropin.it\/fr\/category\/uncategorized\/\">Non class\u00e9<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-5\"><a href=\"https:\/\/www.bropin.it\/fr\/category\/web-design\/\">Conception de sites web<\/a>\n<\/li>\n<\/ul><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a464ca elementor-widget elementor-widget-link-in-bio\" data-id=\"8a464ca\" data-element_type=\"widget\" data-widget_type=\"link-in-bio.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-link-in-bio e-link-in-bio has-border is-full-width\">\n\t\t\t<div class=\"e-link-in-bio__content\">\n\n\t\t\t\t\t\t<div class=\"e-link-in-bio__identity\">\n\t\t\t\t\t\t\t\t\t<div class=\"e-link-in-bio__identity-image e-link-in-bio__identity-image-profile has-style-circle\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"257\" height=\"300\" src=\"https:\/\/www.bropin.it\/wp-content\/uploads\/2024\/10\/our-team-1-257x300.jpg\" class=\"e-link-in-bio__identity-image-element\" alt=\"\" srcset=\"https:\/\/www.bropin.it\/wp-content\/uploads\/2024\/10\/our-team-1-257x300.jpg 257w, https:\/\/www.bropin.it\/wp-content\/uploads\/2024\/10\/our-team-1.jpg 360w\" sizes=\"(max-width: 257px) 100vw, 257px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"e-link-in-bio__bio\">\n\t\t\t\t<h2 class=\"e-link-in-bio__heading\">Richard Scott<\/h2>\t\t\t\t<h3 class=\"e-link-in-bio__title\">R\u00e9dacteur de contenu chez Kanik<\/h3>\t\t\t\t\t\t\t\t<p class=\"e-link-in-bio__description\">Cr\u00e9er des exp\u00e9riences num\u00e9riques cibl\u00e9es !<\/p>\t\t\t<\/div>\n\t\t\t\t\t<div class=\"e-link-in-bio__icons has-size-small\">\n\t\t\t\t\t\t\t<div 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2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"e-link-in-bio__icon is-size-small\">\n\t\t\t\t\t<a href=\"https:\/\/twitter.com\/neuronthemes\" target=\"_blank\" rel=\"noopener \" aria-label=\"X (Twitter)\" class=\"e-link-in-bio__icon-link\">\n\t\t\t\t\t\t<span class=\"e-link-in-bio__icon-svg\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-x-twitter\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\n\t\t<div class=\"e-link-in-bio__ctas has-type-button\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/neuronthemes.com\/\" target=\"_blank\" rel=\"noopener \" class=\"e-link-in-bio__cta is-type-button has-border has-corners-sharp\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"e-link-in-bio__cta-text\">\n\t\t\t\t\t\tTh\u00e8mes sur les neurones\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\t\t\t<div class=\"e-link-in-bio__bg\">\n\t\t\t\t<div class=\"e-link-in-bio__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-340ed72 elementor-widget elementor-widget-heading\" data-id=\"340ed72\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Articles populaires<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5e4aa l-neuron-grid-wrapper--columns__1 m-neuron-posts--thumbnail-left l-neuron-grid-wrapper-tablet--columns__2 l-neuron-grid-wrapper-mobile--columns__1 elementor-widget elementor-widget-neuron-posts\" data-id=\"9d5e4aa\" data-element_type=\"widget\" data-settings=\"{&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:16,&quot;sizes&quot;:[]},&quot;columns&quot;:&quot;1&quot;,&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:24,&quot;sizes&quot;:[]},&quot;image_animation_hover&quot;:&quot;zoom-in&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;pagination&quot;:&quot;none&quot;,&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;neuron_animations&quot;:&quot;h-neuron-animation--slideUp&quot;,&quot;neuron_animations_duration&quot;:&quot;animated&quot;,&quot;animation_delay&quot;:0}\" data-widget_type=\"neuron-posts.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"l-neuron-grid\" data-masonry-id=\"00bd38212552af43e8329790199dfccc\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"l-neuron-grid__item m-neuron-post post-408 post type-post status-publish format-standard has-post-thumbnail hentry category-creative tag-design tag-fractal-glass tag-minimalism\" data-id=\"408\">\r\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-post__inner m-neuron-post__inner--classic\">\r\n        \r\n                    <a class=\"m-neuron-post__thumbnail--link\"  href=\"https:\/\/www.bropin.it\/fr\/the-art-of-crafting-a-brand-identity-that-stands-out\/\"><div class=\"m-neuron-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"2496\" height=\"1209\" src=\"https:\/\/www.bropin.it\/wp-content\/uploads\/2024\/09\/portfolio-case-study-classic-image-1.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/www.bropin.it\/wp-content\/uploads\/2024\/09\/portfolio-case-study-classic-image-1.jpg 2496w, https:\/\/www.bropin.it\/wp-content\/uploads\/2024\/09\/portfolio-case-study-classic-image-1-300x145.jpg 300w, https:\/\/www.bropin.it\/wp-content\/uploads\/2024\/09\/portfolio-case-study-classic-image-1-1024x496.jpg 1024w, https:\/\/www.bropin.it\/wp-content\/uploads\/2024\/09\/portfolio-case-study-classic-image-1-768x372.jpg 768w, https:\/\/www.bropin.it\/wp-content\/uploads\/2024\/09\/portfolio-case-study-classic-image-1-1536x744.jpg 1536w, https:\/\/www.bropin.it\/wp-content\/uploads\/2024\/09\/portfolio-case-study-classic-image-1-2048x992.jpg 2048w\" sizes=\"(max-width: 2496px) 100vw, 2496px\" \/><\/div><\/a>            <div class=\"m-neuron-post__text\">\r\n        <span class=\"m-neuron-post__meta-data\"> <span class=\"terms\"> <a href=\"https:\/\/www.bropin.it\/fr\/category\/creative\/\">Cr\u00e9atif<\/a><\/span> <\/span><h6 class=\"m-neuron-post__title\"><a href=\"https:\/\/www.bropin.it\/fr\/the-art-of-crafting-a-brand-identity-that-stands-out\/\">L'art de cr\u00e9er une identit\u00e9 de marque qui se d\u00e9marque<\/a><\/h6>            <\/div>\r\n                \r\n    <\/div>\t\t\t\t\t\t\t<\/article>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"l-neuron-grid__item m-neuron-post post-410 post type-post status-publish format-standard has-post-thumbnail hentry category-creative tag-green tag-tips tag-vintage\" data-id=\"410\">\r\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-post__inner m-neuron-post__inner--classic\">\r\n        \r\n                    <a class=\"m-neuron-post__thumbnail--link\"  href=\"https:\/\/www.bropin.it\/fr\/from-concept-to-creation-inside-our-design-process\/\"><div class=\"m-neuron-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1700\" height=\"870\" src=\"https:\/\/www.bropin.it\/wp-content\/uploads\/2024\/09\/case-study-creative-image-07.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/www.bropin.it\/wp-content\/uploads\/2024\/09\/case-study-creative-image-07.jpg 1700w, https:\/\/www.bropin.it\/wp-content\/uploads\/2024\/09\/case-study-creative-image-07-300x154.jpg 300w, https:\/\/www.bropin.it\/wp-content\/uploads\/2024\/09\/case-study-creative-image-07-1024x524.jpg 1024w, https:\/\/www.bropin.it\/wp-content\/uploads\/2024\/09\/case-study-creative-image-07-768x393.jpg 768w, https:\/\/www.bropin.it\/wp-content\/uploads\/2024\/09\/case-study-creative-image-07-1536x786.jpg 1536w\" sizes=\"(max-width: 1700px) 100vw, 1700px\" \/><\/div><\/a>            <div class=\"m-neuron-post__text\">\r\n        <span class=\"m-neuron-post__meta-data\"> <span class=\"terms\"> <a href=\"https:\/\/www.bropin.it\/fr\/category\/creative\/\">Cr\u00e9atif<\/a><\/span> <\/span><h6 class=\"m-neuron-post__title\"><a href=\"https:\/\/www.bropin.it\/fr\/from-concept-to-creation-inside-our-design-process\/\">Du concept \u00e0 la cr\u00e9ation : notre processus de conception<\/a><\/h6>            <\/div>\r\n                \r\n    <\/div>\t\t\t\t\t\t\t<\/article>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"l-neuron-grid__item m-neuron-post post-412 post type-post status-publish format-standard has-post-thumbnail hentry category-creative tag-design tag-minimalism\" data-id=\"412\">\r\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-post__inner m-neuron-post__inner--classic\">\r\n        \r\n                    <a class=\"m-neuron-post__thumbnail--link\"  href=\"https:\/\/www.bropin.it\/fr\/10-website-design-trends-every-business-should-know-in-2025\/\"><div class=\"m-neuron-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1800\" src=\"https:\/\/www.bropin.it\/wp-content\/uploads\/2024\/09\/blog-post-feature-image-03.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/www.bropin.it\/wp-content\/uploads\/2024\/09\/blog-post-feature-image-03.jpg 1200w, https:\/\/www.bropin.it\/wp-content\/uploads\/2024\/09\/blog-post-feature-image-03-200x300.jpg 200w, https:\/\/www.bropin.it\/wp-content\/uploads\/2024\/09\/blog-post-feature-image-03-683x1024.jpg 683w, https:\/\/www.bropin.it\/wp-content\/uploads\/2024\/09\/blog-post-feature-image-03-768x1152.jpg 768w, https:\/\/www.bropin.it\/wp-content\/uploads\/2024\/09\/blog-post-feature-image-03-1024x1536.jpg 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/a>            <div class=\"m-neuron-post__text\">\r\n        <span class=\"m-neuron-post__meta-data\"> <span class=\"terms\"> <a href=\"https:\/\/www.bropin.it\/fr\/category\/creative\/\">Cr\u00e9atif<\/a><\/span> <\/span><h6 class=\"m-neuron-post__title\"><a href=\"https:\/\/www.bropin.it\/fr\/10-website-design-trends-every-business-should-know-in-2025\/\">10 tendances en mati\u00e8re de conception de sites web que toutes les entreprises devraient conna\u00eetre en 2025<\/a><\/h6>            <\/div>\r\n                \r\n    <\/div>\t\t\t\t\t\t\t<\/article>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c22da83 e-con-full n-kanik-container--wide e-flex e-con e-parent\" data-id=\"c22da83\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e2a78de e-con-full e-flex e-con e-child\" data-id=\"e2a78de\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-67046e8 e-con-full e-flex e-con e-child\" data-id=\"67046e8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72d9d3e elementor-widget elementor-widget-heading\" data-id=\"72d9d3e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">[blog]<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-236a406 elementor-widget elementor-widget-heading\" data-id=\"236a406\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">L'avis de nos experts.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-760b224 e-con-full e-flex e-con e-child\" data-id=\"760b224\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a083a1e elementor-widget elementor-widget-button\" data-id=\"a083a1e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Lire toutes les nouvelles<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cc15eb m-neuron-posts--thumbnail-top neuron-swiper--overflow-hidden neuron-swiper--tablet-overflow-hidden neuron-swiper--mobile-overflow-hidden elementor-invisible elementor-widget elementor-widget-neuron-posts\" data-id=\"8cc15eb\" data-element_type=\"widget\" data-settings=\"{&quot;carousel&quot;:&quot;yes&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;image_animation_hover&quot;:&quot;tilt-right&quot;,&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;slides_per_view&quot;:&quot;3&quot;,&quot;slides_per_view_tablet&quot;:&quot;2&quot;,&quot;slides_per_view_mobile&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;slides_to_scroll_tablet&quot;:&quot;1&quot;,&quot;slides_to_scroll_mobile&quot;:&quot;1&quot;,&quot;infinite&quot;:&quot;no&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;centered_slides&quot;:&quot;no&quot;,&quot;keyboard_navigation&quot;:&quot;yes&quot;,&quot;autoplay&quot;:&quot;no&quot;,&quot;transition_speed&quot;:500,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;animation&quot;:&quot;yes&quot;,&quot;neuron_animations&quot;:&quot;h-neuron-animation--slideUp&quot;,&quot;neuron_animations_duration&quot;:&quot;animated&quot;,&quot;animation_delay&quot;:0}\" data-widget_type=\"neuron-posts.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"neuron-swiper\">\r\n\t\t\t\t<div class=\"neuron-slides-wrapper neuron-main-swiper swiper-container\" data-animation-id=\"174321c3539e0875223f37beb5c5976c\">\r\n\t\t\t\t\t\t<div class=\"swiper-wrapper neuron-slides\" data-masonry-id=\"174321c3539e0875223f37beb5c5976c\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"swiper-slide h-neuron-animation--wow m-neuron-post post-1 post type-post status-publish format-standard hentry category-uncategorized\" data-id=\"1\">\r\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-post__inner m-neuron-post__inner--classic\">\r\n        \r\n        <span class=\"m-neuron-post__meta-data\"> <span class=\"date\"> 8 avril 2025<\/span> <span class=\"terms\"> <a href=\"https:\/\/www.bropin.it\/fr\/category\/uncategorized\/\">Non class\u00e9<\/a><\/span> <\/span><h3 class=\"m-neuron-post__title\"><a href=\"https:\/\/www.bropin.it\/fr\/hello-world\/\">Bonjour \u00e0 tous !<\/a><\/h3><div class=\"m-neuron-post__read-more\"><a href=\"https:\/\/www.bropin.it\/fr\/hello-world\/\"><span>Lire la suite<\/span><span class=\"m-neuron-post__read-more--icon\"><\/span><\/a><\/div>        \r\n    <\/div>\t\t\t\t\t\t\t<\/article>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"swiper-slide h-neuron-animation--wow m-neuron-post post-4466 post type-post status-publish format-standard has-post-thumbnail hentry category-responsive category-web-design tag-fractal-glass tag-minimalism\" data-id=\"4466\">\r\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-post__inner m-neuron-post__inner--classic\">\r\n        \r\n        <a class=\"m-neuron-post__thumbnail--link\"  href=\"https:\/\/www.bropin.it\/fr\/building-digital-experiences-that-engage-and-inspire\/\"><div class=\"m-neuron-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.bropin.it\/wp-content\/uploads\/2024\/10\/blog-post-image-12.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/www.bropin.it\/wp-content\/uploads\/2024\/10\/blog-post-image-12.jpg 1200w, https:\/\/www.bropin.it\/wp-content\/uploads\/2024\/10\/blog-post-image-12-300x169.jpg 300w, https:\/\/www.bropin.it\/wp-content\/uploads\/2024\/10\/blog-post-image-12-1024x576.jpg 1024w, https:\/\/www.bropin.it\/wp-content\/uploads\/2024\/10\/blog-post-image-12-768x432.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/a><span class=\"m-neuron-post__meta-data\"> <span class=\"date\"> 15 octobre 2024<\/span> <span class=\"terms\"> <a href=\"https:\/\/www.bropin.it\/fr\/category\/responsive\/\">R\u00e9actif<\/a><\/span> <\/span><h3 class=\"m-neuron-post__title\"><a href=\"https:\/\/www.bropin.it\/fr\/building-digital-experiences-that-engage-and-inspire\/\">Construire des exp\u00e9riences num\u00e9riques qui engagent et inspirent<\/a><\/h3><div class=\"m-neuron-post__read-more\"><a href=\"https:\/\/www.bropin.it\/fr\/building-digital-experiences-that-engage-and-inspire\/\"><span>Lire la suite<\/span><span class=\"m-neuron-post__read-more--icon\"><\/span><\/a><\/div>        \r\n    <\/div>\t\t\t\t\t\t\t<\/article>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"swiper-slide h-neuron-animation--wow m-neuron-post post-4465 post type-post status-publish format-standard has-post-thumbnail hentry category-creative category-strategy tag-design tag-green\" data-id=\"4465\">\r\n\t\t\t\t\t\t\t\t<div class=\"m-neuron-post__inner m-neuron-post__inner--classic\">\r\n        \r\n        <a class=\"m-neuron-post__thumbnail--link\"  href=\"https:\/\/www.bropin.it\/fr\/top-mistakes-businesses-make-when-designing-their-website\/\"><div class=\"m-neuron-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.bropin.it\/wp-content\/uploads\/2024\/10\/blog-post-image-11.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/www.bropin.it\/wp-content\/uploads\/2024\/10\/blog-post-image-11.jpg 1200w, https:\/\/www.bropin.it\/wp-content\/uploads\/2024\/10\/blog-post-image-11-300x200.jpg 300w, https:\/\/www.bropin.it\/wp-content\/uploads\/2024\/10\/blog-post-image-11-1024x683.jpg 1024w, https:\/\/www.bropin.it\/wp-content\/uploads\/2024\/10\/blog-post-image-11-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div><\/a><span class=\"m-neuron-post__meta-data\"> <span class=\"date\"> 15 octobre 2024<\/span> <span class=\"terms\"> <a href=\"https:\/\/www.bropin.it\/fr\/category\/creative\/\">Cr\u00e9atif<\/a><\/span> <\/span><h3 class=\"m-neuron-post__title\"><a href=\"https:\/\/www.bropin.it\/fr\/top-mistakes-businesses-make-when-designing-their-website\/\">Principales erreurs commises par les entreprises lors de la conception de leur site web<\/a><\/h3><div class=\"m-neuron-post__read-more\"><a href=\"https:\/\/www.bropin.it\/fr\/top-mistakes-businesses-make-when-designing-their-website\/\"><span>Lire la suite<\/span><span class=\"m-neuron-post__read-more--icon\"><\/span><\/a><\/div>        \r\n    <\/div>\t\t\t\t\t\t\t<\/article>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\r\n\t\t\t<\/div>\r\n\r\n\t\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment une image de marque coh\u00e9rente sur tous les points de contact renforce la confiance et la reconnaissance des utilisateurs, avec des exemples d'images de marque bien ex\u00e9cut\u00e9es sur des sites web et des applications.<\/p>","protected":false},"author":1,"featured_media":4964,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[6,7],"class_list":["post-426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","tag-design","tag-fractal-glass"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Branding Is More Than Just a Logo - Bropin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bropin.it\/fr\/why-branding-is-more-than-just-a-logo\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Branding Is More Than Just a Logo 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